DIGITAL MARKETING

Digital Marketing

Any marketing that uses electronic devices to convey promotional messaging and measure its impact. In practice, digital marketing typically refers to marketing campaigns that appear on a computer, phone, tablet, or other device. It can take many forms, including online video, display ads, and social media posts.

_Mailchimp.com

What is Digital Marketing

Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services

_Wikipedia.com

Top 9 Benefits of Digital Marketing (Cardinaldigitalmarketing.com)

Increase Customer Loyalty with Frequent Communications

Engage the Customer at Every Buying Stage

Target the Right Audience

Generate a Consistent Lead Pipeline

Optimize and Obtain Better Conversion Rate

Accurately Measure All Results

Gain Brand Credibility

Gets you more bang for your buck

Levels the playing field

Types of Digital Marketing

  • Content Marketing
  • Search Engine Optimization
  • Search Engine Marketing/Pay-per-Click
  • Social Media Marketing
  • Affiliate and Influencer Marketing
  • Email Marketing