What Is A Landing Page?

A landing page is a page on your site that is designed to convert visitors into leads. It is different from other pages on your website in that it follows both of these criteria:

  1. It has a form that allows you to capture a visitor’s information in exchange for a desired offer. 

  2. The sole purpose of the landing page is to convert visitors into leads (a homepage with a form on it does not count as a landing page because it serves other purposes as well)

Benefits Of A Landing Page (

They leave a good first impression

They generate leads and conversions

They promote new products and services

They support your business goals

They are direct and to the point

They build credibility

They can be tested

They increase your search traffic

Things to do with a Landing Page

  • Make a purchase
  • Become a lead by submitting a form
  • Call you
  • Reach out to you via chat
  • Subscribe to a newsletter or email list
  • Register for an event